CASE STUDY
SIPSOPA
Turning a pre-launch brand into a profitable, multi-channel growth engine.
Sipsopa makes Latin-inspired soups for the U.S. Hispanic market. Conversion.Moe has partnered with the company since before launch — building the strategy, the digital foundation, and the ongoing discipline behind its growth.
Category
Latin-inspired soups, direct-to-consumer
Market
U.S. Hispanic community
Engagement
Ongoing, since pre-launch
Scope
Launch strategy, financial analysis and digital assets implementation
Scope
Launch strategy, financial analysis and digital assets implementation
Launching into a multi-channel market without a proven baseline.
Sipsopa came to Conversion.Moe before the brand had launched. The main strategic question was which channels and distribution paths give a new consumer brand the best shot at durable, profitable growth.
Sales Channels in scope
Shopify DTC
Instagram & TikTok Shop
Amazon
Retail
Retail
Building the foundation before scaling investment.
A DTC pro forma anchored every early decision — turning launch strategy into digital infrastructure, then into a discipline that carries through today.
Launch strategy & channel design
Built the company's DTC pro forma and used it to set specific goals across marketing channels (influencers, social, paid) and map every distribution path (Shopify, social selling, Amazon, and retail.)
Launch strategy & channel design
Built the company's DTC pro forma and used it to set specific goals across marketing channels (influencers, social, paid) and map every distribution path (Shopify, social selling, Amazon, and retail.)
Building the digital foundation
Translated the existing brand identity into the assets the launch required: website, email marketing templates and paid ads campaigns
Building the digital foundation
Translated the existing brand identity into the assets the launch required: website, email marketing templates and paid ads campaigns
Scaling with discipline
Since launch, work runs on two tracks at once — the economic results of a DTC brand (ROAS, unit economics, CAC/LTV) and the execution (conversion rate, returning customers rate, AOV) — kept in balance so growth never outruns cash.
Results so far.
From a clean launch to a growing, multi-channel brand with a clear plan for the next 12 months.
Launch
A total success — every asset built, from the website to email to paid and social support, was executed to best practices and went live exactly as planned.
Steering growth
Since launch, Conversion.Moe has worked hand-in-hand with the CEO to scale on the right foundations, catching potential hurdles early rather than reacting to them.
Where things stand
The brand keeps growing — already in retail and across DTC and social channels, and close to launching on Amazon — with clear 12-month goals for profitability, revenue, and funding.
Let’s discuss the growth architecture your business needs.
Tell us where your business stands today, where it needs to go next, and the role digital should play in getting there.
